Get Ready for Business Disrupted

  Disruption used to have negative connotations, but when it comes to business, it can be a fantastic way to cut through the clutter and embrace the changing face of industry. If that’s something you’re…

7 Reasons to Stop Acting Like a Corporate Cripple

No one likes to think of themselves as anything other than an enthusiastic hardworking entrepreneur with the corporate skills to conquer the world. Sadly, many of us are bringing a limiting corporate mindset to our…

Beware the Microwave Entrepreneur

“If it sounds too good to be true, it usually is” -Anonymous Ah, yes…we have all come across those banner-laden websites which claim they are able to make you demi millionaires in no time at all. …

3 Reasons Why You Should Start a Business from Home

I am a great advocator for entrepreneurs operating from home because I know it offers the greatest potential for long term growth.  In fact, they contributed 19% of the entire business turnover in 2014 which…

Irrational Belief Patterns about Branding That Stop You from EVOLVING In Business

Many small businesses fail to understand the correlation between brand and values.  This is important because it defines how your business will be perceived by your core customers. Much like the vision of a company,…

The Power of Vision in Business

When you look at your business, what do you see? A flurry of emails waiting to be answered? The phone ringing off the hook? Your social media platforms lacking any actual socialising? A million things…

How Proctor & Gamble Broke the Internet Before Kim Kardashian

Some of us may remember that Old Spice had a rather “old man” image.  Since 2010, Proctor & Gamble have set out to redefine their brand with an “on-trend” campaign entitled “Smell like a Man,…

The Downside of Discounting

“Do not compromise on the quality and your customers will not negotiate on the price.”  Amit Kalantri One of the biggest concerns for small business owners is their ability to get paid what they’re worth. …

Disruption Eruption in Business

Cast your mind back to your school days. To that fateful day (or days if you were a bit of a rebel) when you were told to stop acting up in History because you were…