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The What I See Project is a non-profit organisation that explores female identity by asking women from all over the world to share their stories through film. The Project was launched in 2012 by entrepreneur Edwina Dunn – co-founder of dunnhumby, the pioneers behind Tesco’s Clubcard, as a platform to share women’s voices. The Project believes every woman’s voice is worth hearing.

Since its launch, the What I See Project has gathered over 1,000 stories from 30 different countries. We feature a range of ambassadors who are outstanding successes in their field: from actress Angela Griffin, to entrepreneur Martha Lane-Fox, Artistic Director of the Southbank Centre Jude Kelly and campaigner Caroline Criado-Perez. We use these films to highlight incredible ‘real’ female role models and showcase achievement in all its forms.


The What I See Project is launching an international film competition on the theme of inspiring women. We are asking aspiring filmmakers around the world to submit short films that will inspire the next generation of young girls. The winning film will be awarded the first prize of £1,000.

We have partnered with global file sharing site WeTransfer, and the competition will run from May until October 2014, with the best films shortlisted monthly. Our expert panel of judges includes BAFTA-winning Katharine English, Artistic Director of the Southbank Centre Jude Kelly, and rising star and director of Powder Room, MJ Delaney.


  • Go to to register and find out more.
  • Make a short film between 2:00 – 6:00 minutes long that will inspire.
  • Submit via the submissions page, using WeTransfer or Vimeo. 

Help shape the future of female potential.

To find out more, please email