Urgent or Necessary? The Distinction That Will Define Your Next Level
As we stand at the threshold of a new year, there’s a familiar pressure building — the urgency to respond, react, and resolve everything on everyone’s list. For entrepreneurs and professional women, this pressure is magnified tenfold. Your phone buzzes with “urgent” requests, your inbox overflows with “immediate” needs, and your calendar fills with “can’t-miss” commitments. And we see that many women find themselves exhausted — not because they lack discipline or capability, but because they spend too much time responding to what is urgent and too little time honouring what is truly necessary.
But here’s the truth that will transform your new year: Not everything urgent is necessary. And not everything urgent to others is urgent to you. Urgency is loud. Necessity is quiet, strategic, and often deeply personal. One of the most powerful skills you can cultivate as a leader, is the ability to discern the difference —…




