In today's professional landscape, women often encounter a number of diverse and challenging barriers on their career path, from bias and discrimination to subtle microaggressions that can hinder their aspirations. However, research consistently shows that having an effective workplace sponsor can significantly accelerate career growth by providing guidance, advocacy, and access to greater opportunities.

Here are four steps for women in finding an effective workplace sponsor.
Clarify Your Career Goals: Before seeking a sponsor, take time to define your career aspirations clearly. Reflect on where you want to be in the next 5 or 10 years. Having a well-defined vision will help you communicate your goals effectively to potential sponsors.
Build Relationships: Cultivate meaningful connections with senior leaders or influential figures within your company or industry who can serve as sponsors or mentors to support your career goals. Seek out individuals who resonate with your career aspirations and values. Engaging with them through participation in relevant projects, active involvement in networking events, or pursuing mentorship opportunities can provide invaluable guidance and advocacy to advance your career goals.
Demonstrate Your Value: Proactively showcase your skills, expertise, and achievements in your current role. Be visible and vocal about your contributions. Research shows that men often vocally assert their abilities more assertively in the workplace compared to women, despite objective measures showing similar levels of competence between genders. It’s time for women to show initiative and willingness to take on more challenging assignments where you get seen. A track record of success will make you a compelling candidate for sponsorship.
Communicate Your Needs: Once you have identified a potential sponsor, initiate a conversation about your long term career goals and aspirations. Set clear and achievable goals for your professional development, and emphasise the importance of ongoing learning and growth. Create an environment where you feel supported and encouraged to openly discuss your needs, ensuring that your sponsor understands how their guidance and advocacy can contribute to both your personal advancement and the company’s success. It’s important to be receptive to feedback and guidance as you navigate your career journey, fostering a collaborative relationship that nurtures your professional trajectory.
What's next?
It's time to create your action plan and reflect more deeply.
Putting together a transformative action plan involves setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, identifying potential sponsors, and actively seeking opportunities to engage with them. By taking these proactive steps, women can position themselves for greater career advancement and overcome those unconscious microaggressions and barriers that may impede their progress.
Share Your Experience: Have you found a workplace sponsor who has positively impacted your career? What actions would you suggest women take to develop their own action plan for finding a sponsor? Share your insights and experiences in the comments below!
Finally, by fostering a supportive network and actively seeking sponsorship, women can break through barriers and achieve their career aspirations with confidence and resilience.