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Writer's pictureDiane Shawe

How to Recognise Toxic People Who Might Kill Your Business

Don’t let toxic people kill your business or energy!


It will come as no surprise to some of you but, there are three personality types that could end up sabotaging your small business, management committee or think tank team to the point where you end up not working on your business or project but working in it.


Most of us have been there; that one personality that just drives you to distraction and no matter what you do, they seem to be in complete denial.

A staggering number of small businesses have sprung up since 2014 according to the FSB 2015 report.

  • There were a record 5.4 million private sector businesses at the start of 2015.

  • This is an increase of 146,000 since 2014 and 1.9 million more since 2000.

  • The number of employing businesses increased by 35,000 and the number of non-employing businesses by 112,000, with the annual growth for both groups being around +3%.

  • Small businesses accounted for 99.3% of all private sector businesses at the start of 2015 and 99.9% were small or medium-sized (SMEs).

  • Total employment in SMEs was 15.6 million; 60% of all private sector employment in the UK.

  • The combined annual turnover of SMEs was £1.8 trillion, 47% of all private sector turnover in the UK.

Most of these business owners would have experienced high staff turnover, partnership problems, and customer complaints all of which then culminate into cash flow problems or problems with people who become perpetual saboteurs.


Let's take a look at the personality types

So most of us when we are looking for someone to join the team, we are often working with a low budget which does not stretch to complicated personality assessments or expensive recruitment companies who want large upfront fees.


So we tend to end up going on the ‘Oh you CV is impressive’ or ‘Wow we really get on’ or ‘Yes you so get my business needs'

But is that really enough?

Here are some key indicators that the person you’re working with or about the hire may have such a personality type:

#1 People Who Like To Be Right
  • They challenge your coaching

  • They argue with you

  • They say “I know that” but then do not take action

  • Have difficulty receiving feedback

  • Need to have the last word

  • Need to justify their choices

This personality type will make it difficult when it comes to creating duplication, and receiving and implementing constructive ideas if they’re building a business with you.


During the interview, they may make you feel uncomfortable, but impress you at the same time.

#2 People Who Like To Be Comfortable

Here are some key indicators that the person you’re speaking with fits this personality type:

  • Afraid to take risks

  • Fine with watching TV every night instead of focusing on their business growth

  • Has difficulty implementing coaching

  • Comfortable in the current situation that they’re in

  • Very specific on task and hours of work

This style of person will struggle with being a self-starter and will consistently need motivation from YOU in order to build and grow the business.


During the interview, they may state a lot about the type of people they don’t like which could be describing themself.

#3 People Who Like To Be Liked

Here are some key indicators that the person you’re speaking with fits this personality type:

  • Need approval from others

  • Don’t want to rock the boat

  • People pleaser

  • Loves life when everyone is happy around them

  • Will say yes to others even if they disagree

  • Are afraid of going against the grain and looking different

This personality will have a very hard time with difficult conversations and will often appear very lethargic and not very helpful.


They don’t want to be seen as the bad guy or gal.


At the interview, you may not be able to quite put your finger on it, but you might like them because they seem as though they might not give you any trouble.

The Ultimate Personality For Building A Massive Army Of Implementers

#4 People Who Like To WIN

Here are some key indicators that the person you’re speaking with fits this personality type:

  • Ready to take on challenges

  • Have a clear vision of what they want and how they’re going to get there

  • Coachable

  • Adapt quickly

  • Competitive

  • Have a thick skin and don’t care about what others think

  • The desire for self-growth

When you identify this kind of personality, act fast and figure out how to work with them, because they’re going to be successful with or without you.


During the interview, they may come across as enthusiastic and focused. Might also want to bring ideas to the table even before they have the job.

Can People Change?

Do you really think it’s possible to change someone’s personality to make them someone who wants to win? What if there was an easy way to take a look at a personality type so you could better plan how to work with them and help them become a winner?

Check out our Clarity4d Profiler and learn how it could benefit you and your team

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