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Writer's pictureRonke Lawal

International Make-Up Artist Launches WOW Beauty Website To Celebrate The Beauty of Diversity


Denise Rabor has been making a living from her passion for makeup and beauty as an international make-up artist for over 15 years.


In her latest entrepreneurial venture, Businesswoman Denise, who has worked with major publications such as Harper’s Bazaar, Vogue, ELLE & Vanity Fair, is set to shine a spotlight on inclusivity in the beauty industry.


Her love of beauty, makeup and wellbeing inspired her to become a self-taught make-up artist who sees no rules in beauty.


By embracing difference and working with women of different ethnicity and ages, she sees the unique beauty in them all.

“I just love the power of makeup to enhance, to transform, and to empower. It's wonderful to see someone's confidence grow just because they feel good about how they look. I love the fact that beauty is becoming more inclusive and representative of all of us! If there’s one thing that unites us all it is that looking good gives us confidence.” – Denise Rabor, Founder of WOW Beauty

The desire to celebrate this inclusivity inspired Denise to create WOW Beauty.


WOW Beauty is a beauty website designed to ignite the reader’s passion for beauty - in all its diverse forms.


With stunning imagery, in-depth beauty features, product reviews and expert analysis, WOW Beauty is the comprehensive guide to looking and feeling empowered.

The content is smart, savvy and sophisticated and reflects a broad readership of various ages, ethnicities and cultures.


For Denise this is an exciting journey of beauty discovery, a journey that she hopes each and every reader will enjoy.

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